Leaflets can

• Have more impact and convey a message immediately to a target audience.
• Be highly targeted, fast and intrusive.
• Be a competitively prices and cost effective form of advertising.
• Gain advantage over competitors.
• Reach a mass medium with the proliferation of media, leaflets are capable of reaching everyone.
• Allows for endless creative possibilities.
• Can save costs on expensive mailing lists.
• Can be co-ordinated to run alongside a newspaper advertising campaign.
• Can present readers with a large amount of information, which can be difficult through other mediums.
• Can be responsive.
• Receive multiple attention from all members of a household.
• With one simple phone call, the complete design, print and distribution can be arranged.

Tips for a successful Leaflet Distribution Campaign.

To ensure a successful campaign, consider the following points:

• Is the leaflet design creative enough?
• Is the leaflet of interest to the proposed market?
• Is it the right time of the year to be promoting a particular product?
• Are the correct areas being covered?
• Consider splitting the campaign over a number of days/weeks, this will allow for maximum coverage and increase the chance of response. Not everyone will read the newspaper/leaflet on the same night.