Nose for a bargain
PART of the charm and thrill of buying a new car is the smell that comes with it.
Now this smell need not only be enjoyed by those lucky enough to own a new car.
Motorworld's valet team has perfected the treatment they use in the valet process so that now the new car smell' is recreated in all their used cars.
The valet team at Motorworld says it is proud that it can give all their used cars that extra bit of new car authenticity' and is keeping their unique valet treatment a well-guarded secret.
Lyn Molony, marketing manager at Motorworld, said it had been reported that the scent of a new car (or one that smells like new) makes the owner feel more positive, confident and optimistic.
Although the exact cause of this positive mood-changing effect is yet to be discovered, it could be because this particular scent allows the brain to believe that the subject is the owner of a new car, stimulating sensations of accomplishment.
Ms Molony said: "The smell of a new car is so distinctive and we are glad that we can recreate this sensation in our used cars.
"Motorworld's used cars now look and smell every bit as good as new cars."
6:30am Friday 9th May 2008
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