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Red Box has a starring role in Hollywood blockbusters
A SMALL Chipping Norton firm has hit the big time by winning a deal to promote some of the biggest Hollywood blockbusters.
Red Box New Media Limited on the Elmsfield industrial estate has been working with American film giant 20th Century Fox.
The business makes downloads like desktop wallpapers, mobile ringtones and screensavers for films including the Bruce Willis action sequel A Good Day to Die Hard.
The team is made up of just six full time staff.
Founder and director Adam Jennings, 34, said: “We have been so busy promoting other projects we haven’t had much time to promote ourselves.
“We’re a small team, always punching above our weight, and everything we do is fun.
“But when you work with a franchise as well loved as Die Hard, the pressure is really on.”
The company was founded in 1996, but has taken off with the growing importance of digital marketing.
The firm started working with Fox in 2006, and has also produced marketing campaigns for Paramount.
Mr Jennings said: “We now produce marketing campaigns for the majority of Fox’s film releases.
“You know that not only will a lot of people see the work you’re producing, but also they’ll be the fans, so you have to get it right.
“That’s quite humbling when you think how many people are looking at it.”
About 100 different campaigns are made for each release with Fox.
Red Box has so far produced over 50 different digital elements for A Good Day To Die Hard.
In the film, Bruce Willis is returning in his most iconic role as action hero cop John McClane.
The film is the 40th collaboration between Red Box and Fox.
The list of films it has worked on includes Bafta award-winning Life Of Pi, Prometheus, X-Men: First Class and Rise of the Planet of the Apes.
The company expects its workload to grow as audiences increasingly find out about movies via digital technology and campaigns on websites such as Facebook, Twitter and YouTube.
Mr Jennings said: “It is an ever-changing market.
“It’s quite fast-paced and we take pride in keeping up-to-date with the latest technology.
“We have to ensure that people who want to see the latest films are going to the right places to have a conversation about them.
“It’s very different to traditional marketing but it is a nice challenge.”