DIDCOT's Orchard Centre has finally welcomed its newest fast-food restaurant, as Burger King officially opened today.

Surrounded with branded balloons and cardboard crowns, the district manager, Kamran Khan, explained: "We are the only fast food [outlet] on the street. The closest Mc Donald’s is more than three miles away, KFC is also not present here.

Oxford Mail: Didcot's Burger KingDidcot's Burger King

"So I’m delighted we are the first to be here for our customers. There are many people here already, and the customer flow tells you everything in this business”.

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He explained that the 80+ seat branch had its 'soft launch' since Monday, with reduced opening hours, but after today’s opening it will be open daily from 9am to 10pm.

Customers who spoke to the Mail underlined that a fast-food restaurant was needed in the area.

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Steve, who visited Burger King with his daughter Scarlett, said: “There is McDonald’s at Milton Road, but it’s a driving distance. We live locally, so it’s very convenient for us that they opened here”.

Oxford Mail: Steve and his daughter ScarlettSteve and his daughter Scarlett

Hannah's father, Jamie, said: “We live nearby and there were no places you’d visit with a child. There were only expensive restaurants or places that don’t care for children. So it’s nice to have it here”.

Oxford Mail: Jamie and his daughter HannahJamie and his daughter Hannah

Our reporter sampled the Whopper from Didcot and said: "It tastes as it's supposed to."