MINI has launched its first electric car at the company's Oxford plant. 

The 100 per cent battery-powered car was unveiled at a launch event in Cowley today.

Company bosses hailed the new model, with new plant director, Peter Weber, calling it an 'exciting milestone in Plant Oxford's history'.

Mini UK director, David George, said the car is 'everything people love about Mini with the added benefits of electric' and confirmed it would have a starting price of £24,400.

The car is emission free and will go into production in Cowley in November, before hitting the streets in March 2020.

More to follow.