JOHN Lewis in Oxford is introducing a sustainable trial where customers can return 'preloved' clothes in exchange for payment.
John Lewis & Partners is piloting the scheme called BuyBack - which starts today - to make it easy for customers to responsibly dispose of any unwanted clothes bought at the store.
Its branch in the Westgate Centre will accept all preworn items from any womenswear and menswear brands stocked at John Lewis & Partners from the 20,000 local ‘my John Lewis’ members invited to take part.
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In return, these customers will receive £3 per item, for up to a maximum of three pieces of clothing, which can then be spent with John Lewis & Partners or Waitrose & Partners in shops or online.
Stephen Cawley, John Lewis Partner and Head of Sustainability said: “As a leading fashion retailer we know we have a responsibility to help reduce the amount of clothing waste generated and the number of resources used to create clothing.
“Our approach has always been to make high quality garments which last, but inevitably there comes a time when they are no longer worn.
“Our customers are becoming increasingly aware of their actions on the environment, so we want to make it easy for them to ensure the products they buy from us have a long life after they no longer have use for them.”
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With an estimated 300,000 tonnes of clothing sent to landfill in the UK each year, through this trial John Lewis & Partners guarantees that all clothes brought in will be mended or reworked into a new item, resold, or recycled into new products.
Julie Blake, Head of Branch at John Lewis & Partners, Oxford added: “We know from the success of the ‘Waitrose Unpacked’ trial in Oxford that there is a lot of local support for sustainability initiatives.
"We’re looking forward to running this trial and rewarding loyal customers for ensuring pre-loved clothes can be enjoyed and appreciated once more.”
The trial runs for six weeks.
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