Shoppers have been described as going "crazy" for a soft drink with a queue forming outside a city supermarket early on Thursday morning. 

The hydration drink Prime released by YouTubers Logan Paul and rapper KSI, which has gone viral, is on sale at Aldi for a limited time.

A staff member at the Botley Road Aldi store in Oxford said: "The drinks sold out in under five minutes.

Witney Gazette: The Aldi store in Botley Road The Aldi store in Botley Road (Image: Newsquest)

"There was a queue outside the door before 8am and people were running in when the doors opened."

He described the scenes as "crazy". 

Stores nationwide have reported "absolute chaos" with hundreds of people queuing to get their hands on the £2 bottles and even scuffles breaking out between shoppers.



The sports drink, which was being listed for sale on eBay for £10,000 earlier this year, was initially only available in Asda but can now be bought in Aldi as well.

READ MORE: Aldi to sell Prime energy drinks in Specialbuy section

Amid today's buying frenzy, one person claimed to see adults "pushing children" out of the way to try and get a bottle.

Witney Gazette:

According to the Prime website, the drink is made up of 10 per cent coconut water and is good for muscle recovery.

It is reportedly packed full of electrolytes, antioxidants and B vitamins and contains no sugar.



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This story was written by Miranda Norris, she joined the team in 2021 and covers news across Oxfordshire as well as news from Witney.

Get in touch with her by emailing: Or find her on Twitter: @Mirandajnorris

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